By Marike Gevers
Spend 30 of your 67 minutes by donating blood and help save up to 3 lives, our key message for July. In light of this we partnered with Smile 90.4FM again for our annual Mandela Week Challenge, from Monday, 12 July – Sunday, 18 July. The aim was to collect 670 units of blood and to recruit 67 new donors. The campaign focused on blood collections at our 3 fixed sites, namely N1 City, Blue Route Mall and 9 Long Street, and included our clinic at the Smile 90.4FM office and our pop-up clinic at Cavendish Square over the weekend.
This year we smashed our target; in total we collected 834 units of blood and 143 new donors started to donate blood. We managed to collect 195 more units of blood and recruited 87 more new donors than last year.
Thank you to all our Smile 90.4FM listeners and loyal blood donors who showed their support. A special welcome to our 143 new blood donors.