By Melanie Rossouw
LinkedIn is a platform mainly used for professional networking. It allows job seekers to post their CV, recruiters to find great candidates and employers to post more about what they do and advertise job opportunities.
Every year our staff gets the opportunity to write a motivation why they would like to be part of our internal Employee Ambassador programme. Social media is not everyone’s cup of tea, but for a group of our employees this was their strong cup of java. 10 successful employees got selected and received training on how to sail the social media airwaves of LinkedIn with ease.
During their 4-month journey, these brand ambassadors received continuous guidance on content through weekly assignments and some healthy competition were also encouraged. They all shared their WCBS journey with their audience, igniting passion and inspiration and educated the public about blood donation in general.
Voted “Most Valued Employee Advocate for 2021” was Malebogo Maruping, a Customer Service Officer in our Marketing and PR Department. We caught up with her to find out what motivated her and what some of her highlights were from the programme. “It was definitely a highlight putting myself out there. I am normally reserved on social media but I gained a lot of confidence and learnt to put content out that was meaningful. It has also been great to make new connections with similar interests and most importantly, representing the company in a positive light has been most rewarding for me.”
Her advice to others? “Engage! Engage in current affairs, posts, share your opinion and have a voice,” she says.
We are confident that we have not yet seen the end of these engaging ripple effects of our Employee Ambassadors. See their profiles below to – like, follow, share or simply appreciate.